Digital Marketing

How online analytics work - I find interpreting your data becomes easier and more meaningful if you understand the pieces that make data collection possible. Every action you take on the web is tracked one way or another. The pages you…
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The marketing funnel - We talk a lot about the funnel in marketing. So, before we begin to tackle the various aspects of online marketing, let's take a closer look at the funnel. A funnel is really just a way to represent the…
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Configuring Google Search Console - Whether or not you're planning on putting effort into SEO, you should absolutely have Google Search Console set up. Google Search Console is a free service offered by Google that helps you monitor…
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Essential optimization techniques - Truthfully, SEO is an ongoing effort. There isn't one specific tactic that you can implementat the start to succeed at the race. It'll require many factors to be evaluated, tweaked and then refined. …
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Marketing with LinkedIn - LinkedIn is a network of business professionals, each with a personal profile.But businesses can maintain a presence through the use of a company page. And here's an example of one that I found for LinkedIn. …
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The impact of video marketing - Video marketing is a popular option within online marketing. It involves producing video content and placing it on sites like YouTube, Facebook, and Twitter. Now, you might be asking, why is it worth…
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Creating an email marketing plan - To get the most out of email, you wanna build a plan that is tailored to your target audience. And I know, I'm starting to sound a bit like a broken record, but being targeted is incredibly important.…
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Generating reports - AdWords comes with predefined reports that help you answer questions about your data. And these reports are helpful because they give you specific insights and you can schedule them to even run at a certain…
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Finding and engaging influencers - Influencer marketing is without a doubt a powerful way to increase your brand awareness, drive traffic, and gain customers. But one of the challenges is actually finding influencers. Now your goal is…
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Introduction to influencer marketing - The web and all of its content is fragmented into incredibly narrow markets or verticals.Within each of these verticals, you'll likely find someone who is an influencer. Either they're an…
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