December 2018

Understanding how venture-capital firms are organized - In this first video on venture capital, I would like to set the scene of how venture capital works from a high level standpoint. I think it's important to understand who the key…

Getting to know angel investors - Angel Investors, often called Business angels are very wealthy individuals who invest their own money into startup companies, usually at their earliest stage. They are accredited investors but most of…

Borrowing money from friends and family - One of the first ways people usually consider to raise money is to turn to their friends and family to lend them the capital they need to start their company. It often sounds like a great idea,…

What is crowdfunding? - So, what is crowdfunding? Crowdfunding, as its name states, is a way to raise capital for your company through a large number of investors. That's very different from the traditional way of raising money, which…

Limiting your liability - In this chapter, we will discuss getting funds from personal means. And as you will see, there are many ways to get capital if your need is anywhere below 75,000 dollars. Some of them are illogical options for…

What should you include in a business plan - A central element to the entire process of raising capital is having a business plan to present to investors. So, let's quickly go over what a business plan is and what it should include. …

Understanding who your investors are - In order to raise capital successfully, I think it's important to understand who investors are and what they're looking for when they review business plans. I, of course, won't be trying here to…

Welcome - Hi, I'm Rudolph Rosenberg, and welcome to Raising Startup Capital. In this course, I'll go over the different ways you can raise capital for your business. I'll talk about the process of raising capital, and go over some…

The digital marketing landscape - As you explore the opportunities online marketing provides, I think it's helpful to first take a look at the history of digital advertising and then review the current landscape.The first widespread…

Components of digital marketing - Year over year, more and more marketing opportunities present themselves online. And this is because people are creating and adopting new technologies and exploring new ideas. The amount of options…