Publisher - Your Marketing And Growth Partner

What should you include in a business plan - A central element to the entire process of raising capital is having a business plan to present to investors. So, let's quickly go over what a business plan is and what it should include. …

Understanding who your investors are - In order to raise capital successfully, I think it's important to understand who investors are and what they're looking for when they review business plans. I, of course, won't be trying here to…

Welcome - Hi, I'm Rudolph Rosenberg, and welcome to Raising Startup Capital. In this course, I'll go over the different ways you can raise capital for your business. I'll talk about the process of raising capital, and go over some…

Definitions and terminology - Throughout this course I'll be using terminologies specific to online marketing. Let's review these terms and definitions together. We'll start with one of the most important pieces of online marketing,…

Components of digital marketing - Year over year, more and more marketing opportunities present themselves online. And this is because people are creating and adopting new technologies and exploring new ideas. The amount of options…

The digital marketing landscape - As you explore the opportunities online marketing provides, I think it's helpful to first take a look at the history of digital advertising and then review the current landscape.The first widespread…

The marketing funnel - We talk a lot about the funnel in marketing. So, before we begin to tackle the various aspects of online marketing, let's take a closer look at the funnel. A funnel is really just a way to represent the…

Choosing a domain name - Having the right domain name is essential. Your domain name is how visitors find your website. It appears on your print materials, and it's shared both online and offline as your brand recognition increases. A…

Selecting a designer or developer - If you're not doing the work yourself or if you don't have the luxury of an in-house web team,you'll wanna bring in a professional to help build your site. You might need a designer, a developer, or…

How online analytics work - I find interpreting your data becomes easier and more meaningful if you understand the pieces that make data collection possible. Every action you take on the web is tracked one way or another. The pages you…